My friend Pete Reichert was kind enough to let me and Brinn Cody O’Dwyer (the director) film this video for the song “Something About Ruby” in his company AtmosFX’s new offices before they moved in. It was a great setting, and we just made the “plot” (haha) up on the fly with a little help from Chad Hanson. Filmed in glorious do-it-yourself-o-vision with an iPod and an iPad, I mostly edited this together myself in Final Cut Pro. While it’s not exactly Spielberg or Martin Scorseeeeeze, Debbie…all of the involved parties are pretty happy with the outcome considering the one day filming schedule and the subzero budget. To wit: